Resources

The tools and platforms I used to build my business, plus a few free alternatives. No fluff.

Rexyd Tools

Pricing Calculator
Enter your costs and fees to find your true cost per item, your break-even price, and what to charge.
Free
Startup Cost Estimator
Add up your setup costs, first stock and monthly costs to see how much money you need to launch.
Free

Branding & Design

Canva
Design logos, social media posts, and marketing materials. Free plan is more than enough to start.
Free
Adobe Express
Quick graphics and branded content. Good for consistent visual identity across platforms.
Free
Coolors
Generate color palettes for your brand in seconds.
Free

E-Commerce

Shopify
The most complete e-commerce platform. Easy to set up, handles payments, inventory, and shipping.
Paid
Big Cartel
A simple store builder for small product ranges, with a free plan to get started.
Free to start
WooCommerce
A free store plugin if you already have a WordPress site. You only pay for hosting.
Free to start
Printful
Print-on-demand supplier. Connect it to your store and sell custom products without holding inventory.
Free to start

Marketing

TikTok
The highest organic reach of any platform right now. Short videos are the fastest way to build an audience for free.
Free
Instagram
Essential for product-based businesses. Build a feed that reflects your brand identity.
Free

Operations

Google Sheets
Track revenue, costs, inventory, and orders. A simple spreadsheet is all you need at the start.
Free

Website & Domain

Namecheap
Buy a custom domain for around $12 a year. Cheaper and simpler than most alternatives.
~$12/yr
Framer
Build a clean, professional website without coding. Free plan available; you pay only to use a custom domain.
Free to start