Resources
The tools and platforms I used to build my business, plus a few free alternatives. No fluff.
Rexyd Tools
Pricing Calculator
Enter your costs and fees to find your true cost per item, your break-even price, and what to charge.
Startup Cost Estimator
Add up your setup costs, first stock and monthly costs to see how much money you need to launch.
Branding & Design
Canva
Design logos, social media posts, and marketing materials. Free plan is more than enough to start.
Adobe Express
Quick graphics and branded content. Good for consistent visual identity across platforms.
Coolors
Generate color palettes for your brand in seconds.
E-Commerce
Shopify
The most complete e-commerce platform. Easy to set up, handles payments, inventory, and shipping.
Big Cartel
A simple store builder for small product ranges, with a free plan to get started.
WooCommerce
A free store plugin if you already have a WordPress site. You only pay for hosting.
Printful
Print-on-demand supplier. Connect it to your store and sell custom products without holding inventory.
Marketing
TikTok
The highest organic reach of any platform right now. Short videos are the fastest way to build an audience for free.
Instagram
Essential for product-based businesses. Build a feed that reflects your brand identity.
Operations
Google Sheets
Track revenue, costs, inventory, and orders. A simple spreadsheet is all you need at the start.
Website & Domain
Namecheap
Buy a custom domain for around $12 a year. Cheaper and simpler than most alternatives.
Framer
Build a clean, professional website without coding. Free plan available; you pay only to use a custom domain.